Privacy and Electronic

Communications Regulations
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Privacy and Electronic Communications Regulations

The Privacy and Electronic Communications Regulations (PECR) sit alongside the UK GDPR and Data Protection Act, setting specific rules for electronic communications, including marketing, cookies, and security of public electronic communications services.

Evolve North can help you consider if your current promotional activities would be classed as direct marketing, making sure you’re carrying out marketing in line with current privacy law. This will include considering whether or not you need consent from individuals, which may be influenced by your marketing approach and who you’re targeting. We can also help you understand whether you can continue to use your marketing lists in the same way, and any implications of ‘bought in’ lists.

Arrange a FREE consultation 01748 905 002.

The Data Use and Access Act 2025 may affect your PECR compliance FIND OUT MORE

Why PECR Matters

  • Avoid Fines and Enforcement: The ICO actively enforces PECR, with penalties reaching up to £500,000 for serious breaches.
  • Protect Customer Trust: Transparent communication and consent practices build confidence and loyalty.
  • Complement GDPR Compliance: PECR and GDPR work together but compliance with one doesn’t guarantee compliance with the other.
  • Stay Ahead of Change: With evolving guidance and case law, proactive compliance is essential.

Who needs to comply with PECR?

PECR will apply to your organisation if it:

  • markets by phone, email, text or fax
  • uses cookies or a similar technology on its website
  • compile a telephone directory (or similar public directory)

What’s covered

Marketing consent
Clear opt-out in communications
Clear use of cookies and consent
Regular audit of marketing practices
Maintain accurate marketing preference records

Our Approach

The typical approach we take looks like this:

  1. Discovery Workshop: We assess your current practices, technologies, and risk areas.
  2. Gap Analysis: Our consultants identify where your organisation falls short of PECR requirements.
  3. Action Plan: You receive a clear, prioritised roadmap to compliance, tailored to your operations.
  4. Implementation Support: We help you update policies, configure consent tools, and train staff.
  5. Ongoing Advice: Stay compliant with evolving regulations through our advisory and monitoring services.

Why Choose Evolve North?

  • We have a deep understanding of PECR, GDPR, and UK data protection law.
  • We provide practical, risk-based advice tailored to your sector and communication channels.
  • We are UK-based consultants with experience across public and private sectors.
  • We write clear, actionable reports and hands-on support from discovery to implementation.

Arrange a FREE Consultation

Evolve North’s PECR services help you navigate the complex rules around electronic marketing, cookies, and communications security. Our experienced consultants provide practical guidance to help you reduce risk, build trust, and stay on the right side of the law.

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